Vehicle Graphics and Wraps

In the recent trial using a Seiko ad created with Scotchprint® Graphics, one truck reached an estimated 40,585 people a day in Chicago, where an average Chicago billboard reaches about 48,000 people. While the exposure is comparable, the cost for fleet advertising is half that of traditional outdoor advertising, or 70 cents per 1,000 impressions, according to TAB.  If you and your employees are out driving, turn your fleet into mobile billboards.  When you meet a new potential customer ask them how they heard of you and track the results.  The number of new customers your vehicles attract will amaze you.  Especially considering you are doing nothing different than you would normally be, except advertising.